A 28-minute bilingual DRTV block for BillyRx — an 11:00 program and a :60 commercial, in English and in Spanish, built from BillyRx's own brand system. The :60 is the proposed creative, timed to its read; the program is scripted word for word; and there are two ways to make it — a traditional shoot or a hybrid that leverages AI — both quoted, both with real talent on a real stage.
The block airs at 28:00 — that is 14:00 of content, run twice. Inside the 14:00, one :60 is placed three times. So the real build is 11:00 of long-form plus one :60, and then all of it again, natively, in Spanish.
1 host per language · 1 world, generated and locked · 2 languages, performed natively · 3 rounds of revision
BillyRx coordinates patients, licensed providers and U.S. pharmacies — provider-guided online care. Every fact below is taken from billyrx.com as it stands today.
Which is exactly why the campaign cannot be built on being the cheapest.
Each one changes a decision in the spot.
Lead with the primary hero in Spanish long-form. The returner and the needle-averse come along inside the same program.
The entire category advertises that the drug works. The unclaimed ground is proving the door is open — no insurance, no waiting room, no English required, and a number you can say out loud. Cost is the top reason people never start, and the top reason they quit — ahead of side effects and ahead of reaching their goal weight.
Not a tagline. The visual operating system of every BillyRx asset — built from the brand's own design language, at architectural scale.
Every color in this document and in every frame that follows was lifted from billyrx.com's live stylesheet. BillyRx already owns one saturated color — the coral in the Rx of its own wordmark. The world is built around that fact: a single warm field, frosted cards, and coral reserved for the one thing that matters in DRTV — the number.
Their site badges the injectables compounded and the oral GLP-1 FDA approved. Their wordmark sets "Billy" in navy and "Rx" in coral. Their pages sit on warm off-white with rounded cards and periwinkle accents. None of that is ours — it is the brand strategy BillyRx already has, made large enough to hold a 28-minute block.
Cast for the audience · the characters we cast · the live storyboard, timed to the read.
The research on this audience is explicit: people rely on family and friends over health professionals. A white coat is the wrong messenger; a peer is the right one. So the campaign is cast in two layers. The :60 is carried by two characters built for the spot — an everyday woman and the provider who reviews her — generated once as locked identities. The long-form program is carried by a real host on a real stage, cast for this program in each language.
| Measured | First cast | Proposed voice |
|---|---|---|
| Energy in the pauses between words | tails of −3 to −11 dB | floors of −60 to −84 dB |
| Pace on the :60, natural read | — | 162 words a minute · 0:59.8 |
| What that is | a room | a booth |
Two locked identities carry the commercial. Everything below is generated against their reference sheets, so the Spanish version is the same people, not lookalikes.
The spokesperson is the third character. A real actor will be cast for the role — one English-speaking, one Spanish-speaking. Until then, a generated stand-in carries the animatic, seated in a studio modeled on a real single-chair talk set.
Synthetic casting drifts — the same description returns a different face every time, and matching wardrobe hides it. So each :60 character is built first as a reference sheet, and every frame is generated against that sheet and a hero pose together.




One read, start to finish — 0:59.8 on the proposed voice. As each line is read, the frame it plays over lights up. Every cut lands on a word.




















This is the proposed creative — animation to follow. In the animation pass the cards glide and settle, the type animates on, the coral line draws and lands, and Carmen moves — real character performance through video generation, not stills. The spot is built to play with the sound off, which is how most of this block will actually be watched.
The host · the script, word for word · the animatic · two ways to make it, both quoted.
One host carries it: Rosa, a talking head in the studio, cut against the graphics system and B-roll of the product world. Each segment removes exactly one reason people never start, ends on the offer, and hands off to the :60 — placed three times inside the block. 1,397 spoken words, every row timed. A persistent bar — logo, response number, billyrx.com, $125/mo — sits across every frame of the program.
On either route the program is performed by a real presenter on a real stage — one English-speaking, one Spanish-speaking. On the hybrid route she is recorded on a green-screen stage in a single session and the studio is generated around her; on the traditional route she is shot on a dressed set over two days. Casting, the studio and the talent are hard costs on both.
The script read start to finish by the proposed voice, cut to the host stand-in in the studio, the graphics system and the product world, with the :60 placed three times. A moving storyboard, timed to the read.
There is no fully synthetic cast in this plan. Whether the program is shot traditionally or built as a hybrid, the host is a real presenter, cast for this, on a real stage — and those are hard costs on both routes. Both routes deliver the same 24 minutes: two long-form programs and two :60s, English and Spanish, broadcast-ready. What changes between the two is everything around her — and that is what the price reflects.
The traditional route shoots on a dressed set at The NEW YOU Studio — 9,500 square feet west of the Fort Lauderdale airport, thirty minutes from Miami International, with a cyclorama wall, a control room, a green room and a makeup room, and a multilingual crew available in-house. It was built by a direct-response company to make infomercials, which is exactly what this program is.




Photos: The NEW YOU Studio.
| Line | Traditional production | AI production — hybrid |
|---|---|---|
| The host | Real talent — an English-speaking principal and a Spanish-speaking talent set | Real talent — one presenter per language |
| The studio | The NEW YOU Studio, Fort Lauderdale — set build and shoot, two days | A real green-screen stage, one day |
| How the program is made | Director, DP, camera package, gaffer, sound, prompter operator, H&MU, PA, catering — two days | One camera, one session; alternate angles, environments and B-roll generated |
| Post | Editorial from camera masters, color grade, graphics, mix, captions | Keying and compositing, assembly, look-match, mix, captions |
| The :60 | “The Open Door,” produced in AI as its own unit | “The Open Door,” produced in AI with its cast |
| Grand total | $51,040 | $37,758 |
| Optional add-on | Short-form cutdowns, :30 to 1:00 · $150 | Short-form cutdowns, :30 to 1:00 · $150 |
Real presenters and a real studio are hard costs on both routes. Everything below is in both quotes; only the way the program around the host gets made changes.
One download, both routes — Excel and PDF. Or take a single file: AI hybrid (Excel) · Traditional (Excel) · AI hybrid (PDF) · Traditional (PDF)
Excludes media placement, claims and legal review, broadcast QC, Ad-ID registration and station delivery — carried by client. Vertical 9:16 is a separate build, not a crop.
| 01 | The :60 — script v5.5 and the twenty-frame board — is the proposed creative. On approval it goes to animation. |
| 02 | Review the long-form program script (AV script v1.0) — every line, timed to eleven minutes. |
| 03 | Choose the route — the AI hybrid at $37,758 or traditional production at $51,040. Real talent and a real studio are in both. |
| 04 | Cast the host — one English-speaking, one Spanish-speaking — lock the studio date, and the program goes into production. |
Open items on the client side: the DRTV response number for the end card, counsel's sign-off on claim language, and confirmation of which products appear on air.
1,397 spoken words · one host on camera (Rosa) plus her voice-over · the :60 placed three times. On-camera lines timed at 150 words a minute, VO at 162; graphic builds and holds counted per row.
No logo, no brand, no product for the first forty seconds. The long-forms that hold an audience open on the problem before they say their own name.
| Video | Audio |
|---|---|
0:00 :12 Peach void. No logo, no bar yet. Frosted card rises and holds: SUPER$1,349 / a month sub: what the brand-name injectable lists for without insurance | ROSA · VO By now, you know what GLP-1s are. You've seen the commercials. You've probably watched someone you know change in front of you. |
0:12 :10 Card dissolves from the bottom edge as the next arrives: SUPER68% sub: say cost decides whether they start | ROSA · VO So here's the question nobody asks out loud. If it works this well — why haven't you started? |
0:22 :13 SUPER#1 sub: the reason people stop is the bill, not the results AUDIO: room tone only until the third card, then a low pad. | ROSA · VO It isn't the science. It's the price. It's the insurance. It's the needle, the waiting room, the forms — everything that stood between you and it. |
0:34 :07 Cards clear to the empty peach void. | ROSA · VO In the next few minutes, we take those away. One at a time. |
Segment times out at :41 against a :40 slot · 79 spoken words
The three-note mnemonic is stated in full here and only here.
| Video | Audio |
|---|---|
0:40 :10 BillyRx wordmark builds, Rx in coral. Then the program title: THE OPEN DOOR — a BillyRx program The PERSISTENT BAR appears for the first time and never leaves. AUDIO: the three-note mnemonic, in full. | MUSIC / SFX Mnemonic. ROSA · VO This is The Open Door, from BillyRx. |
0:50 :11 ROSA, mid-forties, standing in the peach world. Camel and cream. She is talking to one person, not presenting. | ROSA · ON CAMERA Stay with me. Because by the end of this, you'll know exactly what it costs, exactly how it works, and exactly how to start. |
Segment times out at :20 against a :20 slot · 31 spoken words
Price is a hero number, stated plainly. BillyRx's $125 is the whole price — let the asterisk do less work than the category's.
| Video | Audio |
|---|---|
1:00 :13 ROSA on camera. A tablet rotates in beside her, sculptural. The coral line draws down and lands on the number. SUPER$125 / per month / $0 membership | ROSA · ON CAMERA Let's do the part everybody else saves for the fine print. The money. ROSA · ON CAMERA At BillyRx, it's one flat fee. A hundred and twenty-five dollars a month. That's it. |
1:13 :15 Hold on the number. Small type beneath it: no membership fee · no insurance | ROSA · ON CAMERA Not a first-month price. Not a membership with the medication charged on top. Not a number that changes once you're in. One hundred twenty-five dollars — on month one, month six, and month twelve. |
1:28 :15 GRAPHIC — cumulative build, one line at a time, a soft tone per line: WHAT $125 INCLUDES 1 The medication 2 The provider review 3 Shipping 4 Ongoing check-ins | ROSA · ON CAMERA Here's what that covers. The medication itself. The review by a licensed U.S. provider. Shipping — to your door. And the check-ins with your care team along the way. |
1:42 :20 The four lines collapse into the single number. | ROSA · ON CAMERA Four things. One number. No math. ROSA · ON CAMERA Compare that to what you've seen out there — where the medication is one price, the membership is another, and the visit is a third — and you start to see why so many people never get past the first page. |
2:02 :11 CTAbillyrx.com · call the number on your screen PERSISTENT BAR highlights the $125. | ROSA · ON CAMERA If the price was the thing stopping you — it just stopped. Call the number on your screen, or go to billyrx.com. |
Segment times out at 1:13 against a 1:15 slot · 160 spoken words
Same language as the :60 (“What about insurance? Am I covered?” / “You don't need to be.”) so the program and the spot reinforce each other three times an hour.
| Video | Audio |
|---|---|
2:15 :09 Three frosted barrier cards slide into a stack beside ROSA and hold: YOU NEED INSURANCE · YOU NEED A REFERRAL · YOU NEED A DIAGNOSIS | ROSA · ON CAMERA Now, the second thing that stops people. What about insurance? Am I covered? ROSA · ON CAMERA You don't need to be. |
2:24 :09 ROSA moves the first card aside. It dissolves. | ROSA · ON CAMERA BillyRx doesn't go through insurance at all. Which means there's nothing to claim — and nothing to get denied. |
2:33 :10 Second card. Third card. Each dissolves. | ROSA · ON CAMERA No referral from another doctor. No prior authorization. No letter in the mail three weeks later telling you no. |
2:42 :13 A single frosted card: a plan ID card, crossed through with the coral line. | ROSA · ON CAMERA And because it never touches your insurance, nothing about this shows up on a plan you share with anyone. No forms filled out twice. No ‘we'll get back to you.’ |
2:55 :24 SUPERNO INSURANCE NEEDED · NO REFERRAL · NO WAITING ROOMS | ROSA · ON CAMERA You answer a few questions online. A licensed provider reviews them. If it's right for you, it's prescribed — and the price is the price we just talked about. ROSA · ON CAMERA Think about what that removes. No waiting rooms. No taking a morning off work. No sitting on hold with a plan that was never going to say yes. |
3:19 :06 CTAbillyrx.com · call the number on your screen | ROSA · ON CAMERA Call now, or go to billyrx.com. The questions take a few minutes. |
3:25 :07 COMING UP BUMPER (last 5 s) — full-frame card, peach, tablet still at right: COMING UP — the option without a needle | ROSA · VO Coming up — if the needle is what stopped you, you're going to want to see this. |
Segment times out at 1:17 against a 1:15 slot · 172 spoken words
The hero segment. The FDA-approved oral option leads the program — the strongest creative position and the safest claim position.
| Video | Audio |
|---|---|
4:30 :09 ROSA beside a frosted card. Inside it, the oral tablet, rendered large and clean. | ROSA · ON CAMERA Welcome back. Let's talk about the reason a lot of people never even got as far as the price. The needle. |
4:39 :16 Quick frosted cards flick past behind her: a refrigerator · a cold pack · a calendar with the same day circled every week. | ROSA · ON CAMERA For years, a GLP-1 meant one thing: a weekly injection. You kept it in the refrigerator. You traveled with a cold pack. And once a week, you did the thing you'd been dreading all week. |
4:55 :07 The card opens. The tablet fills the frame, rotating. SUPERORAL GLP-1 · NO NEEDLES BADGEFDA APPROVED | ROSA · ON CAMERA BillyRx now carries FDA-approved GLP-1 tablets. ROSA · ON CAMERA Same GLP-1. Taken by mouth. |
5:03 :15 GRAPHIC — side-by-side comparison cards: INJECTABLE weekly injection · refrigerated · cold pack ORAL daily tablet · shelf stable · pocket | ROSA · ON CAMERA A tablet you take once a day. It sits on a shelf, not in the fridge. It goes in your pocket, not a cooler. And there's nothing to inject. Ever. |
5:18 :26 Three quick frosted portrait cards, no faces — a kitchen counter, a glass of water, a morning. | ROSA · ON CAMERA Maybe you tried the injection and stopped. Maybe you never started because of it. Or maybe you just don't want a needle in your life every week — and you don't need a reason for that. ROSA · ON CAMERA The tablet is the same GLP-1 the injectables are built on. Taken with a glass of water in the morning. That's the whole ritual. |
5:44 :21 Back to ROSA, tablet floating beside her. | ROSA · ON CAMERA If the needle was the thing — the needle is no longer the thing. ROSA · ON CAMERA And if you're already comfortable with an injectable, BillyRx carries those too. Your provider talks you through which option fits you — and whichever you land on, you'll know the price before you start. No surprises. |
6:05 :14 CTAbillyrx.com · call the number on your screen LEGAL (persistent through the segment): Prescription products require an online consultation with a licensed provider. Not all patients qualify. Compounded products are not FDA-approved. | ROSA · ON CAMERA Call the number on your screen, or go to billyrx.com — and when you answer the questions, tell them the needle is the reason. Your provider will start there. |
Segment times out at 1:48 against a 1:45 slot · 236 spoken words
No doctors on camera by design. Credibility comes from infrastructure that can be checked, not from a person in a white coat who cannot. The provider appears as a chat avatar (Dr. Alvarez, lab coat) — the brand's actual trust mechanism.
| Video | Audio |
|---|---|
6:15 :12 ROSA on camera. Behind her, an empty grid of eight frosted card slots. | ROSA · ON CAMERA By now you might be thinking: this sounds too easy. And in this category, you're right to ask. So let's answer it — with things you can check. |
6:27 :30 GRAPHIC — cumulative build, one card per credential, one soft rising tone each: HOW THIS IS CHECKED 1 Licensed U.S. medical providers 2 U.S.-based pharmacy partners 3 Compounded in the U.S.A. 4 Tested for potency 5 Tested for sterility 6 Tested for purity and pH | ROSA · ON CAMERA Every prescription at BillyRx is reviewed by a licensed U.S. medical provider — a real clinician, licensed in your state. And that review isn't a formality. They look at your history, your medications, and whether this is right for you. If it isn't, they'll tell you that, too. ROSA · ON CAMERA The medication comes from U.S.-based pharmacy partners. And it's tested — for potency, for sterility, for purity. |
6:57 :28 7 LegitScript certified — the card enlarges, certificate mark visible 8 HIPAA-secure platform | ROSA · ON CAMERA And here's the one you can go look at yourself. BillyRx is LegitScript certified. That's an independent certification — it isn't something a company can give itself. ROSA · ON CAMERA Your information sits on a HIPAA-secure platform. Eight checks. Every one of them verifiable — and not one of them costs extra. There's no surprise bill after the fact. It's inside the one flat fee. |
7:25 :15 Chat card floats in beside ROSA: avatar of DR. ALVAREZ (lab coat), name and credential line. Message: “How's the first two weeks going?” A reply rises underneath. | ROSA · ON CAMERA And your provider doesn't disappear once the prescription is written. They check in. You message them — with questions, with what you're noticing, with what's working. Your care team stays connected. |
7:40 :07 The eight cards settle into a tidy grid behind her. | ROSA · ON CAMERA That's what ‘is this real’ looks like. Not a promise. A list you can verify. |
7:47 :05 CTAbillyrx.com · call the number on your screen | ROSA · ON CAMERA Go to billyrx.com, or call the number on your screen. |
7:52 :07 COMING UP BUMPER (last 5 s): COMING UP — what actually happens after you click | ROSA · VO Coming up — what actually happens after you click. Minute by minute, month by month. |
Segment times out at 1:44 against a 1:45 slot · 226 spoken words
Everyone in this category sells the before-and-after. Nobody sells the middle. Telling someone honestly what month two feels like is the most trust-building ninety seconds available to this brand. The timeline is BillyRx's own, from billyrx.com.
| Video | Audio |
|---|---|
9:00 :07 ROSA on camera, phone in hand. | ROSA · ON CAMERA Welcome back. Here's the part nobody shows you: what actually happens after you decide. |
9:07 :45 GRAPHIC — four frosted step-cards build left to right, a coral connector drawing through them: 1 Answer a few questions — minutes 2 A licensed provider reviews it 3 A U.S. pharmacy prepares it 4 It ships to your door — 2–3 days, free and discreet | ROSA · ON CAMERA Step one. You answer a few questions — online, on your phone, in a few minutes. They're the questions a good doctor would ask: your health history, what you've tried, what you're hoping for. No appointment. No waiting room. ROSA · ON CAMERA Step two. A licensed provider reviews your answers. If you have questions, you ask them right there, in your message thread. ROSA · ON CAMERA Step three. A U.S. pharmacy prepares it. ROSA · ON CAMERA Step four. It ships to your door — in as little as two to three days. Free. And discreet: a plain box, with nothing on the outside that says what's in it. |
9:51 :17 The four cards compress into one line: MINUTES TO START · DAYS TO ARRIVE LEGAL: Prescription products require an online consultation with a licensed provider. Not all patients qualify. Compounded products are not FDA-approved. Shipping times vary. | ROSA · ON CAMERA Minutes to start. Days to arrive. That's the whole process. ROSA · ON CAMERA And month two works exactly the same way. Same price. Same door. You never start over, and you never sit in a waiting room to keep going. |
10:08 :36 A horizontal timeline draws in coral across the peach field. Four markers land, one at a time: WEEK 1–2 Adjustment WEEK 3–4 Early results MONTH 2–3 Visible progress MONTH 3–6 Optimization | ROSA · ON CAMERA Now — the honest part. The part most people never get told. It isn't instant, and it isn't supposed to be. ROSA · ON CAMERA Weeks one and two are adjustment. That's normal, and it's expected. ROSA · ON CAMERA Weeks three and four — this is usually when people start to notice something. ROSA · ON CAMERA Months two and three — this is when other people notice. ROSA · ON CAMERA And from month three on, your provider is adjusting the plan to what's actually happening with you. Not a chart. You. |
10:44 :19 SUPER(held, quiet) Individual results vary. | ROSA · ON CAMERA That's why the check-ins matter. They're there to review your results, answer what's on your mind, and adjust the plan when it's time. This isn't a bottle in the mail. It's a plan — with a person on the other end of it. |
11:03 :08 CTAbillyrx.com · call the number on your screen | ROSA · ON CAMERA Ready to start the clock? Call the number on your screen, or go to billyrx.com. |
Segment times out at 2:11 against a 2:15 slot · 286 spoken words
Written without a testimonial. ROSA addresses the person who has been circling this for a year; the ‘plan’ card is a preview of their first ninety days, not a customer's account. The :60's thesis line lands here, then the close mirrors the :60's close.
| Video | Audio |
|---|---|
11:15 :19 ROSA on camera, closer than we've been all program. The world quiets; the tablet and pen float behind her. | ROSA · ON CAMERA If you've stayed with me this far, I'm going to guess something about you. You've been looking at this for a while. Maybe a year. And every time you got close, there was another thing. Another form. Another appointment. Another reason it wasn't for you. |
11:34 :08 The seven glass slabs from the :60 drift in around the product — Insurance? · Am I covered? · The price · The needle · Waiting rooms · Pharmacy lines · Denied claims. | ROSA · ON CAMERA It was never about knowing what GLP-1s are. It was everything that stopped you. |
11:42 :24 GRAPHIC — YOUR FIRST 90 DAYS (a plan preview, labeled as an example): DAY 1 a few questions DAY 2–3 provider review DAY 5 at your door WEEK 3–4 first check-in MONTH 3 plan adjusted to you | ROSA · ON CAMERA So here's what the next ninety days could look like instead. Day one, a few questions. A provider review in a day or two. A box at your door by the end of the week. A check-in at week three. And by month three, a plan that's been adjusted to you. |
12:06 :28 The slabs dissolve one by one as she names them. Each one gone for good. | ROSA · ON CAMERA So let's take the reasons away, one more time. ROSA · ON CAMERA No insurance — nothing to claim, nothing to get denied. No waiting rooms — you start from your phone. No pharmacy lines — it comes to you. No needle, if you don't want one. And one flat fee: a hundred and twenty-five dollars a month. Zero membership fee. ROSA · ON CAMERA That's every reason you had. Gone. |
12:34 :15 CLOSE — cards clear to the wordmark. Coral CTA bar wipes in. SUPERBillyRx · billyrx.com · $125/mo · no insurance needed PERSISTENT BAR at full size. | ROSA · ON CAMERA The door's open. Call the number on your screen right now — or go to billyrx.com and answer a few questions. It takes minutes. ROSA · VO BillyRx. No insurance. No waiting rooms. No reason to wait. |
12:50 :08 FULL ISI (held, readable) — see appendix. DISCLOSURE line per route (see appendix). AUDIO: mnemonic resolves. | MUSIC / SFX Mnemonic resolves under the ISI hold. |
Segment times out at 1:43 against a 1:45 slot · 207 spoken words
Persistent bar — every frame of the program, never the :60: BillyRx logo (Rx in coral) · response number · billyrx.com · $125/mo.
Legal supers — whenever the product, the price or shipping is on screen: Prescription products require an online consultation with a licensed provider. Not all patients qualify. Compounded products are not FDA-approved. With shipping on screen: Shipping times vary. With the timeline on screen: Individual results vary.
Full ISI — held, readable, at the close: GLP-1 medications may have serious side effects. Do not use if you or a family member has had medullary thyroid carcinoma or MEN 2. See Important Safety Information at billyrx.com/safety. Compounded products are not FDA-approved. Prescription products require an online consultation with a licensed provider. Not all patients qualify. Individual results vary.
1 · The response number. 2 · Claims review by BillyRx's counsel — the oral product's FDA status, “same GLP-1,” the testing claims, LegitScript, and the three cold-open statistics. 3 · Which product the $125 applies to; Segment 3 leads on the tablet without pricing it. 4 · The on-air disclosure wording, per route. 5 · Spanish transcreation after English lock. 6 · Music and the mnemonic.